Writing Business Proposals and Speeches

  Business Proposal Writing to Optimize Results  


If you you need a business proposal letter or a detailed business proposal, look no further. Our business proposal writing experts consult with you, and then write/edit, customize, and optimize your business proposal.

Unlike a business plan, which is created to run a company and raise capital, a business proposal is a bid to obtain business. There are two types of business proposals:

Solicited Business Proposal: An organization looks for a business to fulfill a project or complete a task and invites companies to bid for the project. A request for Proposal (RFP) is placed on the market, and the winning candidate is offered the project.

Unsolicited Business Proposal: Your business may wish to provide a product or service to a company, or propose a joint venture. This business proposal is written to maximize your chances of winning the minds and hearts of your targeted audience.

Three Key Elements

  • Targeted: You must understand the prospective company's needs and challenges in order to provide their best solution. A winning business proposal requires optimal communication, and the proposal is best written in the language of the prospective client. If the proposal will be evaluated by the marketing department, we will use marketing jargon.
  • Superior Solution and Benefits: The recipient must understand why your solution is superior to all others. The proposal must outline all the benefits to be gained and losses to be avoided by doing business with your company.
  • Ultimate Credibility: A business proposal with samples of your work and proof of your ability to deliver will be most helpful. Appropriate qualifications, third-party testimonials from customers in the same industry, and industry-related awards are best included.

Keep in mind that you may not win every bid. You will win the proposals where you demonstrate that your company can best solve the needs of the prospective client.

An Optimal Business Proposal requires some or all of the following:

   an irresistible business proposal cover letter
   optimized executive summary: the complete proposal in summary
   your understanding of your prospective client's problem, needs and wishes
   your client's needs (objectives, costs, commitments)
   your strategies, and how they meet, exceed and optimize your prospective client's needs
   your Optimal solution
   how your Optimal solution benefits your client
   your unique selling proposition: why your solution triumphs over all other options
   comparable success vignettes 
   costs in money, time, people, and other resources
   significant issues and deadlines, if necessary
   your prospective client's ROI (return on investment)
   profile of your company, testimonials, reviews, references, samples
   your most compelling request for a contractual agreement and the business

Why You Should Look No Further

It doesn't matter whether you are in a startup business, mid-sized organization, non-profit organization or multinational company, you will receive a supremely crafted business proposal targeted to the recipient in their specific industry jargon.

WIth 22 years of experience, and clients including the U.S. Treasury, National Australia Bank, Johnson & Johnson, Air New Zealand, BP, and the U.S. Army, you can be certain that your business interests are in the hands of a trustworthy, reliable company.

If you are responding to a Request for Propoal (RFP), we will provide you with a comprehensive Compliance Spreadsheet, detailing all the elements required to customize an optimal response and deliver it on time.

Employing Optimal Thinking, we will ask the most incisive questions to determine your unique selling proposition and present your supreme offer.

We will collaborate with you to ensure that your proposal is accurate and completed on time.

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  Speech Writing to Maximize Standing Ovations


Our team of professional writers has more than 60 years of success; professional wordsmiths who have crafted addresses for senior-level business executives, former heads of state, and senior military officers. Each speech is a unique, customized project designed to project your most compelling persona with unparalleled passion and a distinctive, optimized perspective.

We will collaborate with you to maximize the impact and memorability of your existing draft, or develop a supremely targeted presentation from scratch. Our seasoned writing experts create the most captivating presentations for all types of audiences: internal, external, large and small.

 Proposal speeches and product launches
 Sales meetings
 Board of Directors meetings
 Executive committee reviews
 Trade association events
 Analyst briefings
 Awards, anniversaries and special functions
 Political rallies
 Press and media announcements

 

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