Do You Recognize These Optimal Thinkers?
History books are crammed with Optimal Thinkers from every walk of life. Albert Einstein encouraged us to live according to an Optimal standard. He said: "We have to do the best we can. This is our sacred human responsibility." Benjamin Franklin put Optimal Thinking to work when he said, "An investment in knowledge pays the best interest."

Below is a selection of Optimal Thinking from well-known people and businesses.

Political Leaders

"In any moment of decision, the best thing you can do is the right thing. The worst thing you can do is nothing."
Theodore Roosevelt

"I come to the office each morning and stay for long hours doing what has to be done to the best of my ability. And when you've done the best you can you can't do any better."
Harry S. Truman

"I will do my best. That is all I can do. I ask for your help-and God's."
Lyndon B. Johnson

"Never be satisfied with less than your very best effort. If you strive for the top and miss, you'll still 'beat the pack.'"
Gerald Ford

"There is no passion to be found in playing small - in settling for a life that is less than what you are capable of living."
South Africa's Nelson Mandela

"Above all, I believe in God. I believe also, that I must live with myself. I must be able to face myself each morning and say: 'I did my best yesterday. I will do my best again today.'"
Jordan's King Hussein I

"My charge as prime minister is to take any decision that is in the best interest of the country."
Australia's John Howard
| More Political Leaders |


Performers and Sports People

"Life has taught me to just be the best I can be."
Denzel Washington

"Living your best life is your most important journey in life."
"Doing the best at this moment puts you in the best place for the next moment."
Oprah Winfrey

"A problem is a chance for you to do your best."
Duke Ellington

"Things turn out best for the people who make the best out of the way things turn out."
Art Linkletter

"Go in there and do the best you can. That's all you can do."
Tiger Woods

"When she (my mother) passed away, I kind of understood the commitment that she made to make sure that I could stay in skating. And I wanted to live up to whatever I could. Not so much win everything, but just to be the best that I could possibly be, to honor her memory and everything she went through to make sure that I was given the opportunities to be the best that I can be. Not to be a world champion or an Olympic gold medalist, but to be the best that I could be. And that was the most important thing that ever happened in my career."
Scott Hamilton


Business People and Corporations

"You get the best out of others when you give the best of yourself."
Harvey Samuel Firestone

"My best friend is the one who brings out the best in me."
Henry Ford

"Our main objective is to achieve maximum sustainable economic growth."
Alan Greenspan

Many well-known companies use Optimal slogans to publicize Optimal standards.

AAA -We're always with you
Air New Zealand - The world's warmest welcome
Amazon.com - Earth's biggest selection
Barclays Bank - The best bankers in business
BMW -The ultimate driving machine
Callaway Golf - There are no limits on fun
CNBC - The world leader in business news
Gillette - The best a man can get
Kelloggs - The simple things in life are often the best
Sharp - Simply the best

Put your best self in charge!
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