Your Optimization Firm

We are the global authority in Optimal Thinking and the premiere personal and organizational optimization firm.

Our purpose is to optimize - not just manage or improve - the performance of individuals and organizations with consistent Optimal Thinking. We pledge to deliver unparalleled value, guided by principles that place Optimal Thinking, trust and supreme client stewardship above all else.

We work with organizations to create a “best place to work” environment where individuals, teams and departments consistently do their best, regardless of the circumstances. We provide corporate consulting, public and on-site seminars, executive and life coaching, writing services, self-optimization and 360 assessments, products and resources to achieve best practices and best solutions.

We work within large corporations, government and educational institutions, not-for-profit organizations, small businesses, and with private individuals.

We publish a blog and two e-newsletters, "The Optimal Thinker's Newsletter" and "The Optimal Thinking Leader."

OptimalThinking.com, a division of The World Academy of Personal Development Inc., is based in Century City, Los Angeles, U.S.A. The company was founded in 1985.

Our Optimization Code

1. We contribute our best efforts in everything we do, and always support each other to do the right thing.
   
2. We promote best practices and continuous optimization in our journey towards best outcomes.
   
3. We communicate optimally about our mission, vision, goals, guiding principles, and what we can expect from each other.
   
4. We deliver unparalleled value, guided by principles that place Optimal Thinking, trust and supreme client stewardship above all else.
   
5. We strive to deliver the highest quality programs, resources and services to our clients and associates at the best time and formats.
   
6. We require complete honesty and integrity in everything we do. We are committed to open, honest optimal communication.
   
7. We understand that even despite our best efforts, unfavorable results may sometimes occur. We pledge to take the most constructive actions in these situations.
   
8. We make commitments with utmost care, and live up to them. When we discover a problem, we own it and give our all to best resolve it.
   
9. We are financially responsible and guard company and client funds with supreme vigilance.
   
10. We employ Optimal Thinking to achieve balance between fun and seriousness.
    

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