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some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Optimal Thinking Blog

How Elon Musk Thinks

How Elon Musk Thinking Profile

Elon Musk, CEO of Tesla Motors, SpaceX, xAI, and X Corp (formerly Twitter) is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover when he uses Optimal Thinking to achieve his goals.

, , | Business Optimization How CEOs Think Optimal Thinking | 3 Comments

How Tim Cook Thinks

decision making bulls eye

Tim Cook, CEO of Apple Inc. is revered among the top CEOs in the world.  While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

, , | Business Optimization How CEOs Think Optimal Thinking | 10 Comments

Business Development Plan to Optimize Expansion

business writing

Business plans are recognized decision-making tools which contain a formal statement of goals, an action plan and a road map to success. A business development plan is necessary to move key initiatives from strategy to performance.

, , , , , | Business Optimization Optimal Thinking | 18 Comments

How to Get on Best Places to Work Lists

best places to work

Have you wondered about how your company can become a  Best Place to Work?  Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too…

, , | Business Optimization Executive Coaching | 5 Comments

How Mark Zuckerberg Thinks

Mark Zuckerberg is the co-founder, chairperson and CEO of Facebook, Inc., the global online social networking site currently sporting 2.8 billion monthly users. Since 2010, Time magazine has ranked Zuckerberg among the 100 wealthiest and most influential people in the world. So why does this remarkable entrepreneur need Optimal Thinking?

, , , | Business Optimization How CEOs Think Optimal Thinking | 9 Comments

How Indra Nooyi Thinks

Indra Nooyi, former CEO of PepsiCo, Inc. consistently ranks among the world’s 100 most powerful women. Fortune magazine has ranked Nooyi number one several times in its annual ranking of the most powerful women in business. Learn how this extraordinary woman articulates evidence-based achievements with Optimal Thinking.

, , | Business Optimization How CEOs Think Optimal Thinking | 4 Comments

How Jeff Weiner Thinks

Voted as the most admired CEO in America by employees in a 2014 glassdoor.com poll, Jeff Weiner, CEO of LinkedIn, Inc. played a vital role in LinkedIn’s $26 billion acquisition by Microsoft in June 2016. Leading the largest global networking platform for professionals, Weiner knows how to achieve acceptance even when confronted with probing investment analysts. So how often does he use Optimal Thinking?

, , | Business Optimization How CEOs Think Optimal Thinking | 4 Comments

9 Best Questions to End This Year

end of year optimization

2024 has been a tough year. Answering these nine questions will enable you to evaluate what you accomplished in 2024. The questions will guide you to maximize this year and make the most of 2025.

, | Business Optimization Executive Coaching Life Coaching Optimal Thinking Personal Optimization | 12 Comments

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  • Optimal Thinking has a little bit for everyone and will help people be the best self they can be.

    Kenneth Blanchard, Author,

    The One Minute Manager

  • I must endorse Optimal Thinking as the mental foundation for peak performance in all fields. Optimal Thinking is a quantum leap beyond rhetorical positive thinking ideology.

    Dr. Gregory H. Tefft

    Triple Crown Mr. America, Olympics Sports Medicine Staff, California

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    Harold W, CEO,

    Melbourne, Australia

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    Howard L, San Diego.

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    Marilyn E , London, UK.

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    Brenda K,

    Johannesburg, South Africa.

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    Jack Levine, Washington D.C.

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    David P, Irvine, CA.

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    K.W, Hoboken, NJ

  • You have given me a priceless gift - the tools to live my personal life and career with my best self.

    M. E, London, UK

  • You helped me to sort out my priorities and gave me the tools and confidence to persist. Yesterday, I had my 4th interview with a company we targeted that meets my requirements. I'm excited about the new role and will be accepting their offer.

    M. A, Houston, TX

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    K. H, Author, Buffalo, NY

  • When I started coaching with you, I'd been out of work for 6 months and was worried about money. I was very discouraged about my performance in job interviews. You showed me how to control job interviews and assert my skills and experience. I can't thank you enough for helping me land my new job.

    L.P, San Bernadino, CA

featured in:
   Fox News USA Today The New York Times Inc. Bloomberg
some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp
featured in:
   Fox News USA Today The New York Times Inc. Bloomberg