some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Optimal Thinking Blog

Business Development Plan to Optimize Expansion

business writing

Business plans are recognized decision-making tools which contain a formal statement of goals, an action plan and a road map to success. A business development plan is necessary to move key initiatives from strategy to performance.

, , , , , | Business Optimization Optimal Thinking | 18 Comments

How Tim Cook Thinks

decision making bulls eye

Tim Cook, CEO of Apple Inc. is revered among the top CEOs in the world.  While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

, , | Business Optimization How CEOs Think Optimal Thinking | 10 Comments

How to Get on Best Places to Work Lists

best places to work

Have you wondered about how your company can become a  Best Place to Work?  Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too…

, , | Business Optimization Executive Coaching | 5 Comments

9 Best Questions to End This Year

end of year optimization

2023 has been a tough year. Answering these nine questions will enable you to evaluate what you accomplished in 2023. The questions will guide you to maximize this year and make the most of 2024.

, | Business Optimization Executive Coaching Life Coaching Optimal Thinking Personal Optimization | 12 Comments

How Mark Zuckerberg Thinks

Mark Zuckerberg is the co-founder, chairperson and CEO of Facebook, Inc., the global online social networking site currently sporting 2.8 billion monthly users. Since 2010, Time magazine has ranked Zuckerberg among the 100 wealthiest and most influential people in the world. So why does this remarkable entrepreneur need Optimal Thinking?

, , , | Business Optimization How CEOs Think Optimal Thinking | 9 Comments

How Indra Nooyi Thinks

Indra Nooyi, former CEO of PepsiCo, Inc. consistently ranks among the world’s 100 most powerful women. Fortune magazine has ranked Nooyi number one several times in its annual ranking of the most powerful women in business. Learn how this extraordinary woman articulates evidence-based achievements with Optimal Thinking.

, , | Business Optimization How CEOs Think Optimal Thinking | 4 Comments

How Jeff Weiner Thinks

Voted as the most admired CEO in America by employees in a 2014 glassdoor.com poll, Jeff Weiner, CEO of LinkedIn, Inc. played a vital role in LinkedIn’s $26 billion acquisition by Microsoft in June 2016. Leading the largest global networking platform for professionals, Weiner knows how to achieve acceptance even when confronted with probing investment analysts. So how often does he use Optimal Thinking?

, , | Business Optimization How CEOs Think Optimal Thinking | 4 Comments

How Elon Musk Thinks

Elon Musk, Chairman, CEO of Tesla Motors, Inc. and current head of Twitter, is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover how he uses Optimal Thinking to achieve his goals.

, , | Business Optimization How CEOs Think Optimal Thinking | 3 Comments

Achieve Your New Year Resolutions

new year resolutions

Many people feel disappointed when they fail to accomplish their new year resolutions. When we don’t believe that we can have the best in life, we indulge in instant gratification, set unrealistic goals, and make choices that sabotage our best intentions.

, , , , , , | Executive Coaching Life Coaching Optimal Thinking Personal Optimization | 8 Comments

How to Win Federal Government Contracts

In 2022, federal government agencies spent around $5.8 trillion on goods and services. However the process of finding, bidding, and winning federal government contracts is complicated and competitive. Established businesses compete for these contracts using these guidelines…

| Writing Services | 4 Comments

How to Win SLED Government Contracts

SLED government contract collaboration

Winning State, Local and Education (SLED) government contracts can provide predictable income and catapult revenue. SLED agencies spend around $1.5 trillion on goods and services each year. State governments alone spend billions of dollars on goods and services. Established businesses compete for these contracts using these strategies…

Writing Services | 5 Comments

Executive Coaching for Bad Boss Behaviors

bad boss

Unfortunately, many struggling bosses do not seek the help they need. It’s hard to face shortcomings even for the best of us. Are you concerned about counterproductive behaviors? Have employees, peers or superiors made telling remarks?

, , , , , | Business Optimization Executive Coaching | 31 Comments

Quiz: Are You Coachable?

optimal thinking certified coach

Most people are coachable, but not everyone is coachable at a particular time. Some people want breakthroughs, but they may not be ready to modify their beliefs, actions and habits. Want to know where you stand?

, , | Business Optimization Executive Coaching Life Coaching Personal Optimization | 22 Comments

Overcome Career Disappointment

overcome career disappointment

Feeling career disappointment? The outcome of our career can be out of our control. When the results don’t meet our hopes and dreams, we will naturally feel disappointed. We feel disappointed when we want something and no longer believe that we can have it.

, | Business Optimization Executive Coaching | 8 Comments

What CEO Resignations Reveal

What CEO resignations reveal

CEO’s often experience overwhelming pressure to perform. Many CEO’s are misaligned with corporate objectives. Some make poor or even fatal decisions under stress, while others allow their character flaws to spin out of control. 

, , , , | Business Optimization Executive Coaching | 11 Comments

Conquer Fear and Anxiety in Tough Times

overcome anxiety now

During this difficult time, it is natural to experience fear. Fear is nature’s way of protecting you from real and current danger. Your security lies not in what you have, but in the knowledge that you can cope with whatever crosses your path.

, | Optimal Thinking | 6 Comments

Custom Business Plan Services: The Top 3 Red Flags

custom business plan red flag

If you need a custom business plan to raise funds or sell internally, how do you avoid suboptimal business plan writing services? Here are the top three red flags you need to be aware of.

, , , | Writing Services | 13 Comments

  • We have used McKinsey, Boston Consulting Group and Bain to produce our business plans. This senior executive team creates superior quality business plans for a much lower fee. A no-brainer choice.

    John M.

    CEO, Fortune 1000 Company

  • I was referred to this company through my CMO who had been coached by Rosalene Glickman. We hired the writing team to produce a business plan for a company we just purchased. We are very pleased with the end product and the delivery process. Exceeded expectations.

    Bryan J.

    CEO, E-commerce corporation

  • When we need to win a government RFP, this team gets it done. They have responded to 13 RFPs for us and won all of them. What a find.

    Alan S.

    CEO, Healthcare corporation

  • Optimal Thinking's RFP Writing Services made the process of preparing a proposal painless. They were quick to respond, thorough, and overall a great resource to us.

    Project Coordinator

    AGL Construction Company

  • I would like to say how wonderful your service is and when you told me that you were going to put your Top Writer on the job, I didn't imagine that they were going to be that good! Thanks!

    L SSgt Christopher H.

    U.S. Army

  • Optimal Writing Services delivers a top quality proposal on time and on budget. They wrote an amazing RFP for my organization in 23 days and we won the bid!

    Jack B.

    CEO, Financial Services Corporation

  • If you need a custom business plan for investors, there is no better team than Optimal Writing Services. They are fastidious, and the plan they produced enabled me to get the funds I was after. I couldn't have done it without them.

    Larry Jackson, Chicago

  • I want to thank you for your rigorous exploration of my concept, competitors and unique selling proposition before you wrote my business proposal. The proposal hits the nail on the head and has been a life saver.

    Jenny G.

    President, Occupational therapy company

  • The proposal team is far more cost effective and efficient than the in-house team we used for 18 years. We're winning 32% more of the proposals we go for.

    Jim B.

    CEO, Tech company

  • "Best service I have ever used in my 20 years in business. They are extremely professional, effective and efficient. To add they are very easy to work with."

    Richard Horton, President

    Clear Choice Systems, Inc.

  • I love how this is written, the most energized piece ever written about hearing aids. Outstanding!!!

    Randy Wohlers, BC HIS,

    President, HearPod Inc.

  • This proposal writing team exceeds expectations. Their writers, editors and graphics people are second to none. They've helped us win highly competitive RFP's and commercial proposals. Straight shooters that add real value.

    Richard W.

    SVP, Global hospitality chain

  • The optimal proposal writing team won a government RFP for a 15 year contract for us. Superb process executed by consummate professionals.

    Pete N, CEO, Mid-size security company