 If you need a business proposal letter or a detailed
business proposal, our business proposal writing experts will consult with you, then
customize, write/edit, and optimize your business proposal.
Unlike a business plan, which is created to run a company or raise capital, a business proposal is a bid to obtain business. There are two types of business proposals:
Solicited Business Proposal: An organization looks for a business to fulfill a project or complete a task and invites companies to bid for the project. A request for Proposal (RFP) is placed on the market, and the winning candidate is offered the project.
Unsolicited Business Proposal: Your business may wish to provide a product or service
to a company, or propose a joint venture. This business proposal is written to maximize your chances of
winning the minds and hearts of your targeted audience.
Three Key Elements
- Targeted: We collaborate with you to uncover the prospective company's needs, challenges and their best solution. A winning business proposal requires optimal communication, and the proposal is best written in the language of the prospective client. For example, if the proposal will be evaluated by the marketing department, we will use marketing jargon.
- Superior Solution and Benefits: The recipient must understand why your solution is superior to all others. The proposal must outline all the benefits to be gained and losses to be avoided by doing business with your company.
- Ultimate Credibility: A business proposal with samples of your work and proof of your ability to deliver will be most helpful. Appropriate qualifications, third-party testimonials from customers in the same industry, and industry-related awards are best included.
Keep in mind that you may not win every bid. You will win the proposals where you demonstrate that your company can best solve the needs of the prospective client.
An Optimal Business Proposal requires some or all of the following:
 an irresistible business proposal cover letter
optimized executive summary: the complete proposal in summary
your understanding of your prospective client's problem, needs and wishes
your client's needs (objectives, costs, commitments)
your strategies, and how they meet, exceed and optimize your prospective client's needs
your Optimal solution
how your Optimal solution benefits your client
your unique selling proposition: why your solution triumphs over all other options
comparable success vignettes
costs in money, time, people, and other resources
significant issues and deadlines, if necessary
your prospective client's ROI (return on investment)
profile of your company, testimonials, reviews, references, samples
your most compelling request for a contractual agreement and the business
Why You Should Look No Further
It doesn't matter whether you are in a startup business, mid-sized organization, non-profit organization or multinational company, you will receive a supremely crafted business proposal targeted to the recipient in their specific industry jargon.
With 26 years of experience, and clients including the U.S. Treasury, National Australia Bank, Johnson & Johnson, Air New Zealand, BP, and the U.S. Army, you can be certain that your business interests are in the hands of a trustworthy, reliable company.
If you are responding to a Request for Proposal (RFP), we will provide you with a comprehensive Compliance Spreadsheet, detailing all the elements required to customize an optimal response and deliver it on time.
Employing Optimal Thinking, we will ask the most incisive questions to determine your unique selling proposition and present your supreme offer.
We will collaborate with you to ensure that your proposal is accurate and completed on time.
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