some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Who We Are: Optimization is Our Specialty

Founded in 1985, we are the global authority in Optimal Thinking and the premiere personal and organizational optimization firm.

optimization and best place to workOur purpose is to optimize – not just manage or improve – the performance of people, products, processes, and entire organizations with consistent Optimal Thinking. We pledge to deliver unparalleled value, guided by principles that place consistent optimization, trust and supreme client stewardship above all else. That’s who we are.

We work with organizations to optimize the components of systems and create a “Best Place to Work” organizational culture where loyal individuals, teams and departments do their best, regardless of the circumstances. We provide career, life and executive coaching, public and on-site seminars, business plan writing services, business proposal writing services, optimization consulting, self-optimization and 360 assessments, products and resources that achieve best practices and best solutions.

We work within large corporations, government and educational institutions, not-for-profit organizations, mid-sized and small businesses, and with private individuals.

We publish a blog and several e-newsletters, including “The Optimal Thinker’s Newsletter” and “The Optimal Thinking Leader.”

OptimalThinking.com, a division of The World Academy of Personal Development Inc., is based in Marina del Rey, Los Angeles, U.S.A.

OptimalThinking.com Core Values

  1. We contribute our best efforts in everything we do, and always support each other to do the right thing.
  2. We promote best practices and continuous optimization in our journey towards best outcomes.
  3. We communicate optimally about our mission, vision, goals, guiding principles, and what we can expect from each other.
  4. We deliver unparalleled value, guided by principles that place optimization, trust and supreme client stewardship above all else.
  5. We strive to deliver the highest quality programs, resources and services to our clients and associates in the best formats.
  6. We require complete honesty and integrity in everything we do. We are committed to open, honest optimal communication.
  7. Even despite our best efforts, unfavorable results may sometimes occur. We pledge to take the most constructive actions in these situations.
  8. We make commitments with utmost care, and live up to them. When we discover a problem, we own it and give our all to best resolve it.
  9. We are financially responsible and guard company and client funds with supreme vigilance.
  10. We employ Optimal Thinking to achieve balance between fun and seriousness.

 Call (424) 204-6133
Monday to Friday, 8:30 am – 5:00 pm PT.

to discuss your most important objectives

We’re here for you!

  • We have used McKinsey, Boston Consulting Group and Bain to produce our business plans. This senior executive team creates superior quality business plans for a much lower fee. A no-brainer choice.

    John M.

    CEO, Fortune 1000 Company

  • I was referred to this company through my CMO who had been coached by Rosalene Glickman. We hired the writing team to produce a business plan for a company we just purchased. We are very pleased with the end product and the delivery process. Exceeded expectations.

    Bryan J.

    CEO, E-commerce corporation

  • Our sales force now has some highly practical tools to further their success.

    David Mount, Vice-President Sales,

    Warner Home Video

  • Optimal Thinking has a little bit for everyone and will help people be the best self they can be.

    Kenneth Blanchard, Author,

    The One Minute Manager

  • When we need to win a government RFP, this team gets it done. They have responded to 13 RFPs for us and won all of them. What a find.

    Alan S.

    CEO, Healthcare corporation

  • Optimal Thinking has been beneficial in increasing our [general managers' and sales managers'] time organization and general performance.

    Gerd Willhoeft, Manager,

    Training and Development, Mercedes-Benz, Australia

  • I must endorse Optimal Thinking as the mental foundation for peak performance in all fields. Optimal Thinking is a quantum leap beyond rhetorical positive thinking ideology.

    Dr. Gregory H. Tefft

    Triple Crown Mr. America, Olympics Sports Medicine Staff, California

  • Your insights and anecdotes offered real inspiration for all our managers, and feedback following the event has been extremely positive... You are a tremendous speaker and we feel privileged that you took the time to present here.

    Alison Buzza, Events Coordinator,

    Australian Institute of Management – Qld & NT, Australia

  • What does it take to become Australia's most successful woman? Glickman was awarded her title for her ability to motivate American business people.

    Business Review Weekly

  • Ed is a strategic thinker and understands the value stream of the area(s) he is engaged in. He does the due diligence when analyzing an operational situation. Ed understands lean; he applies the principles of six sigma and maturities models to gain optimal efficiency and effectiveness.

    Jim Scott, Sr. Manager,

    Industrial Engineering, Raytheon

  • Richard Guha is an extremely knowledgeable and effective GM/Marketing professional. He has an excellent network of professionals that he can call upon to assist him on any consulting assignment. He simply drills down and gets results.

    John Ferneborg, Senior Partner,

    The Ferneborg Group (TFG)

  • Marvin Wolf is as knowledgeable and articulate on the craft of writing as anyone I know, and a gifted and inspiring teacher.

    James Dalessandro,

    Author and screenwriter

  • Without your coaching, we would never have been able to outperform our competition. Your coaching helped me steer the company optimally in very tough times. We have increased market share, and our earnings have never been better.

    Larry P, Silicon Valley, CA

  • "The future belongs to those who bring their best to the present."

    Rosalene Glickman, Ph.D.

    Founder, OptimalThinking.com