Who We Are: Optimization is Our Specialty
Founded in 1985, we are the global authority in Optimal Thinking and a premiere personal and organizational optimization firm.
In order to achieve prolific rewards, you must provide the best solution for your target market. People rarely shop for their second best solution. Being the best is disproportionately more rewarding than coming in second or third. Too often you get nothing when you come in second. Most people don’t recall who came in second or third to Michael Phelps. Winner takes all.
For the past 33 years, the most successful and fastest growing companies have used our optimization resources to optimize performance. Our clients are unwilling to settle for second-rate products and services. We work tirelessly with them to deliver the best solutions and the best value – second to none in their niche.
Our purpose is to optimize – not just manage or improve – the performance of people, products, processes, and entire organizations with consistent Optimal Thinking.
- Executive coaching
- Career transition coaching
- On-site seminars and custom virtual webinars
- Business proposal writing service
- Business plan writing service
- Optimization consulting
- Self-optimization and 360 assessments
- Optimization products
We create “Best Place to Work” organizational cultures where loyal individuals, teams and departments contribute their best, regardless of circumstances or outcomes.
Our team works within large corporations, mid-size and small businesses, government and educational institutions, not-for-profit organizations, and with individual executives.
OptimalThinking.com, a division of The World Academy of Personal Development Inc., is based in Marina del Rey, Los Angeles, U.S.A.
OptimalThinking.com Core Values
We pledge to deliver unparalleled value, guided by principles that place consistent optimization, trust and supreme client stewardship above all else. This is who we are.
- We contribute our best efforts in everything we do. We support each other to do the right thing.
- We promote best practices and continuous optimization in our journey towards best outcomes.
- We communicate optimally about our mission, vision, goals, guiding principles, and what we can expect from each other.
- We deliver unparalleled value, guided by principles that place optimization, trust and supreme client stewardship above all else.
- We strive to deliver the highest quality programs, resources and services to our clients and associates in the best formats.
- We require complete honesty and integrity in everything we do. We are committed to open, honest optimal communication.
- Even despite our best efforts, unfavorable results may sometimes occur. We pledge to take the most constructive actions in these situations.
- We make commitments with utmost care, and live up to them. When we discover a problem, we own it and give our all to best resolve it.
- We are financially responsible and guard company and client funds with supreme vigilance.
- We employ Optimal Thinking to achieve balance between fun and seriousness.