some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

How to Get on Best Places to Work Lists


Have you wondered about how your company can become a best place to work? Although millions of people are currently Best Places to Work Listsseeking work, unfortunately few have the right skills or optimal mindset to best serve your company.

Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too well the terrible cost of losing keepers of their valuable intellectual property to competitors.

Hundreds of studies have revealed that salary is not a company’s strongest weapon. While employees need proper compensation and appreciate state-of-the-art facilities, when the workplace empowers employees to be their best, retention is truly accomplished.

So how can mid-size companies compete with larger competitors, and large companies compete with each other? By optimizing — not just managing or improving – individual, team, and organizational thinking and performance!

Many companies achieve “Best Place to Work” designations year after year. In addition to attracting and retaining the best and brightest talent, “Best Place to Work” award winners inspire trust and better relationships with customers, regulators and legislators, vendors, and the community.

The Optimization Process for Best Places to Work Lists

  1. Understand your organizational culture through individual interviews, focus group discussions, and anonymous quantitative surveys.
  2. Uncover your organization’s unique issues via secondary research, industry experts, management interviews, and close the gap  between the executive team and the employees.
  3. Provide no-cost and low-cost rewards, validations, and inspiration.
  4. Develop a custom coaching and training program.
  5. Identify the appropriate “Best Places to Work” lists to target (publications have different criteria, strengths and weaknesses).
    Implement the program, monitor progress, and report the results.
  6. Submit applications to the selected Best Places to Work lists.
  7. Leverage the “Best Place to Work” awards to achieve a sustainable, optimum competitive advantage.


2 Responses to “How to Get on Best Places to Work Lists”

  1. Brendan Evans says:

    I worked at a company where the employees just waited til the weekend before I started working in a best place to work company. Many of the employees work more than 10 extra hours a week because we just love being at work. Thanks for this great post. Every company should aspire to become one.

  2. CEO says:

    It always amazes me that companies do not take a disciplined approach to getting on these very important lists. The Optimal Thinking process seems to be the one to achieve real impact because it goes far beyond the superficial.

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