some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

How to Get on Best Places to Work Lists


Best Places to Work Lists Have you wondered about how your company can become a  Best Place to Work?  Successful companies — large, mid-sized and small — understand that the right people are critical to their success. They attract the best and brightest talent and do their best to provide the most conducive environment to retain them. They know too well the terrible cost of losing keepers of their valuable intellectual property to competitors.

Hundreds of studies have revealed that salary is not a company’s strongest weapon. While employees need proper compensation and appreciate state-of-the-art facilities, when the workplace empowers employees to be their best, retention is truly accomplished.

So how can mid-size companies compete with larger competitors, and large companies compete with each other? By optimizing — not just managing or improving – individual, team, and organizational thinking and performance!

Many companies achieve “Best Place to Work” designations year after year. In addition to attracting and retaining the best and brightest talent, “Best Place to Work” award winners inspire trust and better relationships with customers, regulators and legislators, vendors, and the community.

The Optimization Process for Best Places to Work Lists

  1. Understand your organizational culture through individual interviews, focus group discussions, and anonymous quantitative surveys.
  2. Uncover your organization’s unique issues via secondary research, industry experts, management interviews, and close the gap  between the executive team and the employees.
  3. Provide no-cost and low-cost rewards, validations, and inspiration.
  4. Develop a custom coaching and training program.
  5. Identify the appropriate “Best Places to Work” lists to target (publications have different criteria, strengths and weaknesses).
    Implement the program, monitor progress, and report the results.
  6. Submit applications to the selected Best Places to Work lists.
  7. Leverage the “Best Place to Work” awards to achieve a sustainable, optimum competitive advantage.


5 Responses to “How to Get on Best Places to Work Lists”

  1. Louise J says:

    Fascinating pointers on the value of becoming a best place to work. Thanks for posting this article.

  2. Robert Browne says:

    You know what it takes to create a best place to work. Our company benefited enormously by following your advice. The year you spent with continues to pay off.

  3. Shirleey W says:

    Perfect just the information I was searching for. In these dark times, we need every viable tip to motivate our people to bring their best to the job.

  4. Brendan Evans says:

    I worked at a company where the employees just waited til the weekend before I started working in a best place to work company. Many of the employees work more than 10 extra hours a week because we just love being at work. Thanks for this great post. Every company should aspire to become one.

  5. CEO says:

    It always amazes me that companies do not take a disciplined approach to getting on these very important lists. The Optimal Thinking process seems to be the one to achieve real impact because it goes far beyond the superficial.

Leave a Reply

  • When I began optimal thinking coaching, I was spending long hours at the office and hardly got to see my family. Your coaching helped me gain organizational savvy and get the most important things done on time and on budget. I am now enjoying quality time with my family.

    Ken T, Manchester, England

  • Optimal Thinking has a little bit for everyone and will help people be the best self they can be.

    Kenneth Blanchard, Author,

    The One Minute Manager

  • Your unwavering focus on best practices, best solutions and best value in the coaching process is unmatched by any other coach. You are the very best!

    Steve M, Palo Alto, CA

  • You helped me get past having to be the smartest person in the room. My colleagues tell me that I have become a leader who reflects the best efforts of my people. You were there every step of the way, and made me take responsibility for making the necessary changes.

    Bryan S, St. Louis, MI

  • Without your coaching, we would never have been able to outperform our competition. Your coaching helped me steer the company optimally in very tough times. We have increased market share, and our earnings have never been better.

    Larry P, Silicon Valley, CA

  • You helped me to become a disciplined leader and made me accountable for my goals and commitments. My best self is in charge thanks to you.

    Barry L, New York

  • What does it take to become Australia's most successful woman? Glickman was awarded her title for her ability to motivate American business people.

    Business Review Weekly

  • I must endorse Optimal Thinking as the mental foundation for peak performance in all fields. Optimal Thinking is a quantum leap beyond rhetorical positive thinking ideology.

    Dr. Gregory H. Tefft

    Triple Crown Mr. America, Olympics Sports Medicine Staff, California

  • Your executive coaching enabled me to restore important relationships with my boss and coworkers. I am able to control my temper and communicate assertively. Years of therapy didn't help, but your coaching did the job. Thanks.

    Phillip B, Dallas.

  • My life and career were out of balance for years when I began optimal thinking coaching. I'm on track now and enjoying each day to the max.

    Don M, New York.

  • Fantastic coach, brilliant, enthusiastic, totally honest, humane, assertive, extremely helpful and patient. A winner.

    Harold W, CEO,

    Melbourne, Australia

  • You have given me a priceless gift - the tools to live my personal life and career with my best self.

    Marilyn E , London, UK.

  • As a senior executive in corporate America for 25 years, I was burnt out. Thanks for restoring my optimism and commitment to my career. I'm excited about the challenges ahead.

    David P, Irvine, CA.

  • "The future belongs to those who bring their best to the present."

    Rosalene Glickman, Ph.D.


  • With my severance package benefits coming to an end, I was starting to worry about paying my bills. You got my act together and showed me how to approach the right people and the best companies. I'm thrilled with my new position. You're a life saver.

    K.L, Los Angeles, CA

Call 424-204-6133

Join over 500,000 subscribers.

Executive coaching with Rosalene Glickman

Faced with tough hybrid, remote or on-site workplace challenges? Ready to optimize your leadership and performance?

Optimal Thinking Executive Coaching averages 11.98 x ROI for every dollar invested.