some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

How CEOs Think

How Tim Cook Thinks

decision making bulls eye

Tim Cook, CEO of Apple Inc. is revered among the most revered CEO in the world.  While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

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What CEO Resignations Reveal

What CEO resignations reveal

CEO’s often experience overwhelming pressure to perform. Many CEO’s are misaligned with corporate objectives. Some make poor or even fatal decisions under stress, while others allow their character flaws to spin out of control. 

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How Donald Trump Thinks

How Donald Trump Thinks: Could America’s former CEO help us overcome the extreme polarization in Washington and nationwide? Given the former President’s artful negotiation skills and Optimal Thinking, imagine what could happen if he put his mind to this acute problem and met the challenge in his usual style, head-on.

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How Howard Schultz Thinks

Howard Schultz is the former chairperson, president, and CEO of Starbucks, Inc., the specialty coffee roaster, marketer and retailer operating in 65 countries. A “rags-to-riches” businessman, Schultz is an extraordinary leader. He uses Optimal Thinking to be his best and create the best results. You can do it too.

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How Mark Zuckerberg Thinks

Mark Zuckerberg is the co-founder, chairperson and CEO of Facebook, Inc., the global online social networking site currently sporting 2.8 billion monthly users. Since 2010, Time magazine has ranked Zuckerberg among the 100 wealthiest and most influential people in the world. So why does this remarkable entrepreneur need Optimal Thinking?

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How Indra Nooyi Thinks

Indra Nooyi, former CEO of PepsiCo, Inc. consistently ranks among the world’s 100 most powerful women. Fortune magazine has ranked Nooyi number one several times in its annual ranking of the most powerful women in business. Learn how this extraordinary woman articulates evidence-based achievements with Optimal Thinking.

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How Jeff Weiner Thinks

Voted as the most admired CEO in America by employees in a 2014 glassdoor.com poll, Jeff Weiner, CEO of LinkedIn, Inc. played a vital role in LinkedIn’s $26 billion acquisition by Microsoft in June 2016. Leading the largest global networking platform for professionals, Weiner knows how to achieve acceptance even when confronted with probing investment analysts. So how often does he use Optimal Thinking?

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How Elon Musk Thinks

Elon Musk, Chairman, CEO of Tesla Motors, Inc. is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover how he uses Optimal Thinking to achieve his goals.

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How Robert Iger Thinks

Robert Iger is the Executive Chairman and former CEO of The Walt Disney Company, the world’s largest media corporation. Iger deploys Optimal Thinking to define Disney’s values, benchmarks, direction and successes. Interested in learning how he does it?

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