How CEOs Think Authored by Rosalene Glickman, Ph.D.

How CEOs Think

How Tim Cook Thinks

Tim Cook, CEO of Apple Inc. is revered among the top CEOs in the world. While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

How Donald Trump Thinks

by Rosalene Glickman

How Donald Trump Thinks: Could America’s former CEO help us overcome the extreme polarization in Washington and nationwide? Given the former President’s artful negotiation skills and Optimal Thinking, imagine what could happen if he put his mind to this acute problem and met the challenge in his usual style, head-on.

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How Howard Schultz Thinks

by Rosalene Glickman

Howard Schultz is the former chairperson, president, and CEO of Starbucks, Inc., the specialty coffee roaster, marketer and retailer operating in 65 countries. A “rags-to-riches” businessman, Schultz is an extraordinary leader. He uses Optimal Thinking to be his best and create the best results. You can do it too.

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How Mark Zuckerberg Thinks

by Rosalene Glickman

Mark Zuckerberg is the co-founder, chairperson and CEO of Facebook, Inc., the global online social networking site currently sporting 2.8 billion monthly users. Since 2010, Time magazine has ranked Zuckerberg among the 100 wealthiest and most influential people in the world. So why does this remarkable entrepreneur need Optimal Thinking?

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How Indra Nooyi Thinks

by Rosalene Glickman

Indra Nooyi, former CEO of PepsiCo, Inc. consistently ranks among the world’s 100 most powerful women. Fortune magazine has ranked Nooyi number one several times in its annual ranking of the most powerful women in business. Learn how this extraordinary woman articulates evidence-based achievements with Optimal Thinking.

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How Jeff Weiner Thinks

by Rosalene Glickman

Voted as the most admired CEO in America by employees in a 2014 glassdoor.com poll, Jeff Weiner, CEO of LinkedIn, Inc. played a vital role in LinkedIn’s $26 billion acquisition by Microsoft in June 2016. Leading the largest global networking platform for professionals, Weiner knows how to achieve acceptance even when confronted with probing investment analysts. So how often does he use Optimal Thinking?

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How Elon Musk Thinks

by Rosalene Glickman

Elon Musk, Chairman, CEO of Tesla Motors, Inc. and current head of Twitter, is a renowned disruptive innovator. An engineer, Musk pioneers new frontiers in high-risk, high-barrier-to-entry business ventures. Discover how he uses Optimal Thinking to achieve his goals.

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How Robert Iger Thinks

by Rosalene Glickman

Robert Iger is the Executive Chairman and CEO of The Walt Disney Company, the world’s largest media corporation. Iger deploys Optimal Thinking to define Disney’s values, benchmarks, direction and successes. Interested in learning how he does it?

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Founder, OptimalThinking.com