some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Executive Coaching: Optimal Thinking or Suboptimal Thinking?


Optimal Thinking Executive Coaching


  • employs best practices to achieve the best solutions in every decision and activity. Executive coaching based on suboptimal thinking employs suboptimal practices to achieve suboptimal solutions in every decision and activity.
  • provides assessment, feedback and optimal action plans. Executive coaching based on suboptimal thinking can provide assessment and feedback, and provides suboptimal action plans.
  • optimizes identified leadership strengths and competencies. Suboptimal thinking executive coaching  can identify leadership strengths and competencies but will not optimize them.
  • maximizes executive performance and retention. Executive coaching based on suboptimal thinking can increase executive performance and retention but will not maximize them.
  • balances and optimizes the executive’s personal and professional lives. Executive coaching based on suboptimal thinking can balance the executive’s personal and professional lives, but will not optimize them.
  • aligns individual and corporate optimization. Executive coaching based on suboptimal thinking can align the individual with the organization, but without Optimal Thinking, optimization will not occur.
  • creates, sustains, renews and optimizes the corporate culture. Executive coaching based on suboptimal thinking can create, sustain, and renew the corporate culture, but without Optimal Thinking, culture optimization cannot occur. Culture optimization requires a commitment by leadership and all stakeholders to embody Optimal Thinking in decisions and execution.


19 Responses to “Executive Coaching: Optimal Thinking or Suboptimal Thinking?”

  1. jkk472 says:

    Your comments on suboptimal thinking and optimal thinking approaches are right on. Why didn’t I think of that?

  2. Leon Dipilato says:

    I found your website on bing. It is very informative. Keep it working and you will got thousands of visitors every day.
    Thanks. Best regards.

  3. Brenda H says:

    Fascinating. I’ve never thought about categorizing suboptimal vs optimal. I would love to have some optimal thinking executive coaching.

  4. Harvey says:

    Superb blog post, I have bookmarked this internet site, so ideally I’ll see much more on this subject in the foreseeable future!

  5. Janet Simbonne says:

    Great post! Very informative. But all your site is amazing! Keep working!

  6. jjs says:

    I believe this post has significant impact on results one can expect from executive coaching. Well done.

  7. anonymous says:

    I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog.

  8. Raymond says:

    This is a jump from the positive/negative approach. My company needs what you’re writing about. I’m going to sign up for your executive coaching.

  9. Charlotte Drumm says:

    Thanks for this article. It came at the right time for me.

  10. Daniel J says:

    I’ve had the great fortune of optimal thinking executive coaching and the benefits have been far greater than the executive coaching I had with a well known consultancy. Thanks for everything you are doing Rosalene. You are the best!

  11. Vita D says:

    I have been looking for an executive coach for three months and interviewed about a dozen coaches. I’m very impressed with your optimal thinking approach to executive coaching and look forward to hooking up with an optimal thinking executive coach when I’m in Los Angeles. I will have to do phone coaching when I am on the east coast. Thanks for all the great posts.

  12. Tanya E says:

    Thanks for explaining the difference between suboptimal thinking executive coaching and optimal thinking executive coaching. Can I work with an executive coach in Los Angeles on a weekly or biweekly basis? I have a lot to work on.

  13. Gary J says:

    Your perspective as an optimal thinking executive coach is unique and effective. I have subscribed to your rss.

  14. Tom B says:

    I used to promote positive thinking until I came across your website. Optimal thinking is the way to go. I appreciate you posting this blog as an optimal thinking executive coach. It’s unique and informative.

  15. Harry L says:

    I have wanted to post something like this on my website and this gave me an idea. Cheers..

  16. Tim W says:

    Thank you for posting this info. I bookmarked your site. :)

  17. Brad K says:

    Thanks so much for the good advice.

  18. Google watcher says:

    My thinking has been sub-optimal til now. I’ve learned a lot by surfing your site. You’ve got a lot of useful information here.

  19. Colin L says:

    This is a new way of categorizing performance. Excellent ideas.

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