some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Apple CEO

How Tim Cook Thinks

decision making bulls eye

Tim Cook, CEO of Apple Inc. is revered among the most revered CEO in the world.  While Mr. Cook often presents himself as an extraordinary positive thinker, he uses Optimal Thinking to optimize Apple’s performance in everyday situations. You can do it too.

, , | Business Optimization How CEOs Think Optimal Thinking | 10 Comments

Steve Jobs: "Death is very likely the single best invention of life."

steve jobs

During his Stanford commencement speech in 2005, visionary Apple CEO, Steve Jobs stated: “No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent.

, , | Business Optimization Executive Coaching Personal Optimization | 2 Comments