some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Executive Coaching for Catastrophic Situations

by | November 1st, 2010
business meeting

Why would a federal judge order a test on the cement Halliburton Co. used to seal the BP well that blew out catastrophically in the Gulf of Mexico on April 20, 2010. Because the judge understands that when the cost of failure is high, optimism is the wrong strategy! I often wonder why talented executives…

, , , , , | Business Optimization Executive Coaching | 6 Comments

Executive Coaching: Optimal Thinking or Suboptimal Thinking?

by | October 30th, 2010
optimal thinking vs suboptimal thinking

Optimal Thinking Executive Coaching employs best practices to achieve the best solutions in every decision and activity. Executive coaching based on suboptimal thinking employs suboptimal practices to achieve suboptimal solutions in every decision and activity. provides assessment, feedback and optimal action plans. Executive coaching based on suboptimal thinking can provide assessment and feedback, and provides…

, , , | Business Optimization Executive Coaching | 19 Comments

Executive Coaching Best Practices: Is This For You?

by | October 29th, 2010
global best practices

Here are five or the many reasons executives choose an executive coach best practices with an Optimal Thinking coach: 1. Optimal Thinking Executive Coaching empowers executives to optimize — not just manage or improve — their personal and business success. The Optimal Thinking executive coach collaborates with the executive to develop a customized career and…

, , , | Business Optimization Executive Coaching | 1 Comment

Why Optimal Thinking is Imperative in Executive Coaching

by | October 27th, 2010
optimal thinking coach

Many executives don’t understand why Optimal Thinking is imperative in executive coaching.  They compromise their careers because they don’t know how this best practice executive coaching can meaningfully optimize their career satisfaction and income. What’s more, those who hire an executive coach, too often choose the wrong coach for inappropriate reasons. The difference between a standard,…

, , | Business Optimization Executive Coaching Optimal Thinking | 6 Comments

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