some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

How Tim Cook Thinks

by | April 8th, 2015
tim cook

Tim Cook, CEO of Apple Inc. is probably the most revered CEO in the world today.  While Mr. Cook often presents himself as an extraordinary positive thinker, how he uses Optimal Thinking to optimize – not just manage or improve – Apple’s performance in everyday situations. You can do it too.

, , | Business Optimization How CEOs Think Optimal Thinking | 3 Comments

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