some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

how Starbucks CEo thinks

How Howard Schultz Thinks

how Howard Schultz thinks 2

Howard Schultz is the former chairperson, president, and CEO of Starbucks, Inc., the specialty coffee roaster, marketer and retailer operating in 65 countries. A “rags-to-riches” businessman, Schultz is an extraordinary leader. He uses Optimal Thinking to be his best and create the best results. You can do it, too.

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