some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

how Starbucks CEo thinks

How Howard Schultz Thinks

Howard Schultz is the former chairperson, president, and CEO of Starbucks, Inc., the specialty coffee roaster, marketer and retailer operating in 65 countries. A “rags-to-riches” businessman, Schultz is an extraordinary leader. He uses Optimal Thinking to be his best and create the best results. You can do it too.

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