some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Decision Making with Optimal Thinking

decision making optimizationLooking for a decision making model to empower you to make the best possible choices in any situation? We live in a predominantly left-brain-oriented world, where words and logic are revered and the creative, intuitive, artistic right brain is often subjugated. Many people even have difficulty performing right-brain activities. It is in your best interest to use both hemispheres to define what “Optimal” means to you.

There are two predominantly left-brain approaches to help you determine the Optimal solution to your problems and challenges.

  • Optimal Thinking for Simple Decisions
  • Optimal Thinking for Complex Decisions

Optimal Thinking for Simple Decisions

  • Step 1.


    Define the problem.

  • Step 2.


    Define the time frame when the decision must be made.

  • Step 3.


    Explore options for resolving the problem.

  • Step 4.


    Eliminate the options that are unrealistic.

  • Step 5.


    Write down the advantages and disadvantages (pros and cons).

  • Step 6.


    Rate or “weigh” the pros and cons on a scale from 1 to 10.
    1 = least important, 10 = most important.

Step 7.


Determine which option is in your best interest.

Sometimes several options are highly advantageous. In such a case, the best solution may be to employ two or more of your options.


Betty, an optimist, gave up her job and sold her house, believing that she would get a new job which never transpired. As a result of her bitter experience with optimism, Betty realized optimal realism was her most sensible strategy. She embraced Optimal Thinking and used the following seven-step formula to work out her best solution.

Here’s how Betty defined her biggest problem, evaluated her options, and decided upon the best solution.

  • PROBLEM: I don’t have a roof over my head. I need a place to live.
  • DEADLINE FOR DECISION: 6 pm today.
  • QUESTION: What are my options for resolving this problem?
  • ANSWER:
    • Option 1. Stay with my mother until I rent or buy a home.
    • Option 2. Stay with my friend Jane until I rent or buy a home.
    • Option 3. Move into a hotel until I rent or buy a home.
  • QUESTION: What is the rating for each option?

Option 1. 

Stay with my mother until I can rent or buy a home.

Advantages (Pros) Value Disadvantages (Cons) Value
Can move in today 10 Mom can annoy me 6
Won’t have to pay rent 5 My bedroom is very small 6
Will be welcome there 8
Can stay as long as I like 9
Can store belongings 3
Home is well located 9
Moral support from Mom 7
TOTAL 51 TOTAL 12
Value of Option 1 = +39 (51 – 12)

Option 2. 

Stay with my friend Jane until I rent or buy a home.

Advantages (Pros) Value Disadvantages (Cons) Value
Roof over my head 10 Home is not well located 9
Won’t have to pay rent 5 Can’t store belongings 3
Jane is lots of fun 9 Can stay for only 3 weeks 9
Moral support from Jane 7 Can’t move in until Friday 10
Will be welcome there 8
TOTAL 39 TOTAL 31
Value of Option 2 = +8 (39 – 31)

Option 3. 

Move into a hotel until I rent or buy a home.

Advantages (Pros) Value Disadvantages (Cons) Value
Can move in today 10 Very expensive 10
Will be welcome there 8 Can’t store belongings 3
Can stay as long as I like 9 Small living space 9
Will feel lonely 9
Don’t know which hotel 7
TOTAL 27 TOTAL 38
Value of Option 3 = -11 (27 – 38)
OPTIMAL QUESTION: Which option is in my best interest?

OPTIMAL ANSWER:  Option 1. When using this seven-step process, invest about 15 percent of your time in accurately defining the problem and 85 percent of your time in exploring the options and determining the best solution.


Optimal Thinking for Complex Decisions

When you are faced with life-changing decisions such as buying a home, changing careers, or having children, the Optimal Thinking nine-step formula for complex decisions is the decision making model that will enable you to make the Optimal choice.

Learn how to make Optimal choices in every situation!

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