some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

What is Optimal Thinking?

What is Optimal Thinking and Levels of ThinkingHave any of these thoughts ever crossed your mind?

  • How can I make the most of this situation?
  • What’s the best use of my energy right now?
  • What’s my greatest source of inspiration?

If you entertain such thoughts, you are using the language of your best self, Optimal Thinking. This peak form of thinking empowers individuals and organizations to be their best. 

Many people use Optimal Thinking randomly. But because they don’t use it consistently, they pay a big price.

With consistent Optimal Thinking, your best self takes charge of your life and career. When you use this realistic thinking style, you make the most constructive choices. You determine your highest priorities and take the best actions to achieve them. You drop “should haves” and “could haves”. You experience consistent optimization.

Optimal Thinking For High Risk Situations

Are you worried about inflation?  Is your retirement portfolio at risk?  When the cost of failure is high, Optimal Thinkers focus on achieving the best outcome. We also take the best precautions against the worst outcome. We don’t risk more than we can afford to lose.

Optimal Thinkers weigh the probability and cost of failure (including the ability to cope with the consequences) against the costs and benefits of prevention.

What’s most exciting is that it doesn’t matter what stage of life you are in or in what circumstance you find yourself. You can use Optimal Thinking to instantly make the most of any situation.

On this site, you will find universal, timeless road maps to achieve consistent Optimal Thinking. You will find resources that empower you to:

  • lead with your best self
  • bring out the best from others
  • experience the best outcomes, regardless of the circumstances
  • maximize your personal and business success

Which Lane Are You In?


  • Optimal Thinking has a little bit for everyone and will help people be the best self they can be.

    Kenneth Blanchard, Author,

    The One Minute Manager

  • To fast create an optimal life, lifestyle and future, read, digest and use Optimal Thinking.

    Mark Victor Hansen

    #1 New York Times best selling series, Chicken Soup for the Soul®.

  • This powerful, practical, most inspiring book gives you the ideas and tools you need to become an optimally productive and powerful person - in every area of your life.

    Brian Tracy

    Author, Psychology of Achievement.

  • I must endorse Optimal Thinking as the mental foundation for peak performance in all fields. Optimal Thinking is a quantum leap beyond rhetorical positive thinking ideology.

    Dr. Gregory H. Tefft

    Triple Crown Mr. America, Olympics Sports Medicine Staff, California

  • A superb treatment of the idea of Personal Best.

    Stephen R. Covey, Ph.D.

    Author, The 7 Habits of Highly Successful People

  • You make very clear the difference between positive thinking and optimal thinking, and give many scenarios which clearly illustrate the advantages and power of optimal thinking.

    Rose Wolfenbarger,

    Communications Coordinator, ReCreation

  • There is no limit on what you can achieve if you optimize and utilize optimal thinking in your day-to-day activities.

    Martha Smith, Acting Director,

    U.S. Treasury Complaints Mega Center

  • Optimal Thinking is a safe journey of self-exploration, self-expression and self-optimization.

    Iris Chayet,

    Marriage & Family Therapist

  • Optimal Thinking has been beneficial in increasing our general managers' and sales managers' time organization and general performance.

    Gerd Willhoeft, Training Manager

    Mercedes-Benz, Australia