some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Business Proposal Writing Service to Maximize Success

Worried that you don’t have an A-grade business proposal writing service at your fingertips? If you need a business proposal letter or a detailed business proposal, our seasoned business proposal writing experts will consult with you, then customize, write/edit, and optimize your business proposal.

Unlike a business plan, which is created to run a company or raise capital, a business proposal is a bid to obtain business. There are two types of business proposals:

  • Solicited Business Proposal

    An organization specifically invites companies to provide a product or service. A request for proposal (RFP) is made. Government contracts are typically placed on the market and fulfilled in this manner.

  • Unsolicited Business Proposal

    Your business may wish to provide a product or service to a company who hasn’t asked you to do so. This business proposal is written to maximize success with prospective customers.

Three Key Elements

  • 1


    We collaborate with you to uncover your prospective client’s needs, challenges and the best solution. A winning business proposal requires optimum communication, and is best written in the language of your potential client. For example, if the proposal will be evaluated by the marketing department, we will use marketing jargon.


  • 2

    Superior Solution and Benefits

    The recipient must understand why your solution is superior to all others. The proposal must outline all the benefits to be gained and losses to be avoided by doing business with your company.

  • 3


    Recipients look for proof of your ability to deliver your product or service on time and on budget. Where possible, we include qualifications, customer endorsements, industry-related data, contingencies, and metrics that demonstrate your competence.

  •  business proposal writing service

    Keep in mind that you may not win every bid. You will win the proposals where you demonstrate that your company can best solve the needs of the prospective client.

An Optimal Business Proposal requires some or all of the following:

    • an irresistible business proposal cover letter
    • optimized executive summary: the complete proposal in summary
    • your understanding of your prospective client’s problem, needs and wishes
    • your client’s needs (objectives, costs, commitments)
    • your strategies, and how they meet, exceed and optimize your prospective client’s needs
    • your optimal solution
    • how your optimal solution benefits your client
    • your unique selling proposition: why your solution triumphs over all other options
    • comparable success vignettes
    • costs in money, time, people, and other resources
    • significant issues and deadlines, if necessary
    • your prospective client’s ROI (return on investment)
    • profile of your company, testimonials, reviews, references, samples
    • your most compelling request for a contractual agreement and the business

Why You Can Count on Our Business Proposal Writing Service

business proposal writing services

It doesn’t matter whether you are a startup business, mid-sized organization, government contractor, non-profit organization or multi-national company, you will receive a supremely crafted business proposal targeted to the recipient in their specific industry jargon.

With 27 years of experience and clients including the U.S. Treasury, National Australia Bank, Johnson & Johnson, Air New Zealand, BP, and the U.S. Army, you can be certain that your business interests are in the hands of a trustworthy, reliable business proposal writing service firm.

If you are responding to a Request for Proposal (RFP), we will provide you with a custom Compliance Matrix Spreadsheet detailing all the necessary elements for your proposal. We will collaborate with you to create the optimal response.

Our meticulous government proposal writers have produced successful proposals for most of the U.S. government agencies with a 92 percent success rate. We have enabled businesses in every state in the U.S. to win federal and state government contracts.

Employing Optimal Thinking, we will ask the most incisive questions to determine your unique selling proposition and present your best possible offer. We will alert you to possible pitfalls in your proposal and work with you tirelessly to uncover the best solutions.

 Call (424) 204-6133
Monday to Friday, 8:30 am – 5:00 pm PT

to discuss your most important objectives

  • When we need to win a government RFP, this team gets it done. They have responded to 13 RFPs for us and won all of them. What a find.

    Alan S.

    CEO, Healthcare corporation

  • Optimal Writing Services delivers a top quality proposal on time and on budget. They wrote an amazing RFP for my organization in 23 days and we won the bid!

    Jack B.

    CEO, Financial Services Corporation

  • I would like to say how wonderful your service is and when you told me that you were going to put your Top Writer on the job, I didn't imagine that they were going to be that good! Thanks!

    L SSgt Christopher H.

    U.S. Army

  • "I want to thank you for your rigorous exploration of my concept, competitors and unique selling proposition before you wrote my business proposal. The proposal hits the nail on the head and has been a life saver.

    Jenny G.

    President, Occupational therapy company

  • Excellent wordsmith style.

    Gilbert S.

    President, Catering company

  • Satisfied with everything.

    Natalia B.

    CEO, Construction company

  • "The future belongs to those who bring their best to the present."

    Rosalene Glickman, Ph.D.