some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Business Proposal Writing Service with 92% Win Rate

Looking for an A-grade business proposal writing service to conquer the competition? If you need a winning business proposal, look no further. Our seasoned business proposal writers will collaborate with you to write, edit, and optimize your proposal.

For almost three decades, our business proposals have generated more than $8.4 billion in revenue for our clients. If we don’t believe we can help you succeed, we will not accept your business.

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Unlike a business plan which is created to run a company or raise capital, a business proposal is a bid to get business. There are two types of business proposals:

  • Solicited Business Proposal

    An organization invites you to provide a product or service with a request for proposal (RFP). Government RFPs are placed on the market and fulfilled in this manner. Our government RFP proposal writers win federal and state government contracts for businesses.

  • Unsolicited Business Proposal

    You may wish to provide a product or service to companies that haven’t requested anything from you. This business proposal must maximize your chances for success with prospective customers.

Three Key Elements

  • 1


    We seek to uncover your prospective client’s needs, challenges and best solutions. A winning business proposal is best communicated in the language of your potential client. For example, if the proposal will be evaluated on price, we will use targeted financial jargon.

  • 2

    Superior Solution and Benefits

    The recipient must understand why your solution is superior to all others. The proposal must clarify the benefits and cost of doing business with your company.

  • 3


    Recipients look for proof of your ability to deliver your product or service on time and on budget. We include qualifications, customer endorsements and industry-related data where possible. We will also include contingencies and metrics that confirm your competence.

  •  business proposal writing service Keep in mind that you may not win every bid. You must demonstrate that your company can best solve the needs of the prospective client.

What Is In An Optimal Business Proposal?

Our business proposal writing service provides you with:
    • An irresistible business proposal cover letter
    • Optimized executive summary
    • Understanding of your prospective client’s challenges
    • Your client’s needs, objectives, and commitments
    • Your strategies and how they best meet your prospective client’s needs
    • Your optimal solution
    • How your optimal solution benefits your client
    • Your unique value proposition: why your solution triumphs over all other options
    • Comparable success vignettes
    • Costs in money, time, people, and other resources
    • Significant issues and deadlines, if necessary
    • Your prospective client’s return on investment
    • Profile of your company, testimonials, reviews, references, samples
    • An irresistible request for the contract

Looking for Top U.S. RFP Writing Services?

Our RFP writing services include:

  1. Meticulous Review and Analysis:  Our team reviews the RFP and associated documents. We determine the requirements, level of risk, and the best strategy.
  2. Optimum Project Management:  We manage the entire RFP process including:
    • gathering essential in-house information
    • writing the proposal
    • monitoring deadlines for team approvals

    We make sure your proposal is submitted on time.

  3. Unequivocal Compliance:  Our proprietary matrix ensures compliance with all government RFP requirements and evaluation criteria.
  4. Focused Proposal Outline/Design:  The custom outline highlights the RFP requirements and response strategy. We create the layout, format and graphics to best support the proposal theme.
  5. Best Pricing Strategy: Our seasoned government RFP proposal writers review all pricing options.
  6. Relevant Certifications:  We include suitable certifications and licenses to reinforce the value proposition.
  7. Optimized Documents:  We review, edit, proof read and optimize all required documents. When several subject matter experts provide content, we ensure a common optimized voice. Optimal quality control is our benchmark.

Our professional RFP writers deploy Optimal Thinking to determine your winning value proposition. We alert you to possible pitfalls in your proposal and work with you to create the best solutions. We will then present your best possible offer. Our RFP writing services ensure you do not settle for second best.

With each RFP response, our RFP team uncovers more information about your company, services, and unique value proposition. Your dedicated project leader and writers are here for you.

If you want to respond to a request for proposal, our team will review the RFP to evaluate the requirements. We will then provide you with a no-obligation fixed quote.

Work With The Best

Get a no-obligation fixed quote for your next RFP.

Government Proposal Writing Services

You get nothing in the government contract business when you finish second.

Government proposal writing

  • Do you need to beat stiff competition to win a government contract?
  • Does your team lack the time or expertise to submit a winning RFP response right now?
  • Has your company struggled to win government contracts in the past?
  • Are you ready to invest in expert help to optimize your government contract win rate?

If you relate to any of these issues, you’ve found the right team. For the past 28 years, our meticulous government proposal writers have produced winning proposals. When responding to a specific government RFP (Request for Proposal), we work tirelessly with you to win the bid.

We take utmost pride in maintaining our 92 percent success rate. Our RFP proposal writers have captured $6.8 billion in government contracts for our clients.

We also find government RFPs for our clients. We provide a first-rate RFP360 turnkey experience.

Why You Can Count on Our Business Proposal Writing Service

business proposal writing services team

It doesn’t matter whether you are a startup business, mid-sized organization, government contractor, non-profit organization or multinational company. You will receive a top-notch business proposal in the recipient’s industry jargon.

You can rest assured that your business interests are in the hands of a trustworthy business proposal writing service company. Our clients include the U.S. Treasury, Johnson & Johnson, Delta Airlines, BP, Warner Bros., National Australia Bank, Young Presidents Organization and the U.S. Army,  They trust us, and so can you.

 Work With The Best

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Get a fixed quote from our business proposal writing service.

  • When we need to win a government RFP, this team gets it done. They have responded to 13 RFPs for us and won all of them. What a find.

    Alan S.

    CEO, Healthcare corporation

  • I would like to say how wonderful your service is and when you told me that you were going to put your Top Writer on the job, I didn't imagine that they were going to be that good! Thanks!

    L SSgt Christopher H.

    U.S. Army

  • Optimal Writing Services delivers a top quality proposal on time and on budget. They wrote an amazing RFP for my organization in 23 days and we won the bid!

    Jack B.

    CEO, Financial Services Corporation

  • I want to thank you for your rigorous exploration of my concept, competitors and unique selling proposition before you wrote my business proposal. The proposal hits the nail on the head and has been a life saver.

    Jenny G.

    President, Occupational therapy company

  • The proposal team is far more cost effective and efficient than the in-house team we used for 18 years. We're winning 32% more of the proposals we go for.

    Jim B.

    CEO, Tech company

  • "Best service I have ever used in my 20 years in business. They are extremely professional, effective and efficient. To add they are very easy to work with."

    Richard Horton, President

    Clear Choice Systems, Inc.

  • This proposal writing team exceeds expectations. Their writers, editors and graphics people are second to none. They've helped us win highly competitive RFP's and commercial proposals. Straight shooters that add real value.

    Richard W.

    SVP, Global hospitality chain

  • The optimal proposal writing team won a government RFP for a 15 year contract for us. Superb process executed by consummate professionals.

    Pete N, CEO, Mid-size security company

  • "First-rate service. The value added to a complex proposal submission by the OptimalThinking Team cannot be defined in a nominal amount. Their input, organization and direction evolved into a critical component of the entire submission process."

    Robert Black III, CEO

    BlackStar International Inc.