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Los Angeles Executive Coach Announces Five Criteria for Senior Executives to Evaluate Executive Coaches

Rosalene Glickman, PhD., international best-selling author of “Optimal Thinking” advises senior executives on how to choose the right executive coach.


For more information, contact Alan Walker
Tel: (424) 204-6133 Fax: (310) 362-8845

Los Angeles, July 31, 2014 – Dr. Rosalene Glickman, international best-selling author of “Optimal Thinking” and Los Angeles executive coach, announced today the five criteria she recommends senior executives employ when selecting an executive coach.

“It astounds me,” said Dr. Glickman, “that most senior executives settle for suboptimal careers when coaching can significantly impact their career and earnings. Unfortunately, many who hire an executive coach, settle for the wrong coach for the wrong reasons.”

The first criterion, according to Dr. Glickman, is to determine who the coach has worked for in the past. While there are obviously confidentiality restrictions at play, the best executive coaches are glowingly referred by past clients.

The second criterion is the coach’s integrity. It takes courage and principles to stand up to a powerful executive, especially while they are challenged during coaching. During the interview process, an executive coaching candidate should challenge the coach to determine whether the coach has strength of character.

The third criterion is the coach’s published body of work. Successful coaches have published their thoughts, methodology, and results. The best coaches are published by major publishing houses and featured in major business publications and media. Second-tier coaches offer self-published Kindle books and blogs rarely subjected to rigorous editing standards.

The fourth criterion is determining what sets a coach apart from others. This is a tricky balancing act: a coach who offers standard, mainstream advice will at best achieve average results, while a coach who is too far afield can actually damage a career. The best coach consistently asks the best questions to elicit the best responses and uses optimal thinking to maximize opportunities, resources, and situations.

The final criterion, according to Glickman is to evaluate the coach’s offering. An executive coaching program represents a substantial investment of money, commitment, and professional standing. It should never be taken lightly and should lead to the best alignment of values and purpose.

About Rosalene Glickman, Ph.D.

Dr. Rosalene Glickman, PhD., is President of The World Academy of Personal Development Inc., a Century City, Los Angeles optimization coaching and consulting firm. Rosalene provides optimization coaching, training and business consulting for individuals and organizations including The Young Presidents’ Organization, Warner Bros., Mercedes-Benz, U.S. Army, Shell Oil, Westin Hotels, Aetna Insurance, UCLA, California State University (School of Business Administration), U.S. Treasury, Bristol-Myers Squibb, Delta Airlines, Mensa, Coca-Cola, RealD, Sunny D, and Air New Zealand.

This Optimal Thinking woman is the recipient of the “Woman of the Year” award for National Business Women’s Week in Hollywood. She has been nominated for special recognition by Queen Elizabeth II for Australia’s highest award, The Order of Australia.

Rosalene is a seasoned print and electronic media veteran. She has been featured on Bloomberg TV, CFO Magazine, Fox News Channel, CBS Weekend Magazine, New York Times, Association Management Magazine, Government Executive Magazine, Inc magazine, Successful Selling and Managing Magazine, Woman’s World Magazine, L.A. Weekly, and the list goes on.

Glickman, who was born in Australia, lives in Los Angeles. She began her career as a high school Physics and Chemistry teacher, and became Chair of the Science Department. She has earned a Ph.D. in Psychology, a Teaching diploma and a degree in Business Administration.