Suboptimal Thinkers	Optimal Thinkers
Make bad, good and better choices	Consistently make the best choices
Compromise unnecessarily and settle for second best	Optimize performance, situations and outcomes
Undermine relationships with suboptimal communications	Maximize relationships with optimal communications
Successful or unsuccessful as parents, partners or friends	Most successful as parents, partners or friends
Diminish health, wealth and happiness	Maximize health, wealth and happiness
Suboptimal Thinking Organizations	Optimal Thinking Organizations
Settle for B-grade employees and candidates	Attract and retain self-motivated A-grade employees
Provide poor, good or high quality products/services	Provide the highest quality products/services
Undermine valuable alliances with suboptimal communications	Collaborate optimally, and partner with the best in class
Provide a second-rate customer experience	Provide a first-rate customer experience
Waste resources and opportunities	Optimize resources and opportunities
Compromise strategy, organizational culture, revenue, profits, market share and growth	Maximize strategy, organizational culture, revenue, profits, market share and growth

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in combination with ...

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