some of our clients:
  • Johnson and Johnson
  • YPO
  • Bristol-Myers Squibb
  • US Army
  • Air New Zealand
  • WB
  • Red Bull
  • Frito Lay
  • Mercedes-Benz
  • Delta Airlines
  • bp

Executive Coaching Case Studies

The five executive coaching case studies below represent a few executive coaching programs we have implemented over the past 27 years. An Optimal Thinking executive coach provides an objective sounding board and an optimization framework to empower CEOs and executives to be their very best. While there are many intangible benefits of coaching, we calculate the ROI of this investment by defining the benefits obtained in monetary terms (where possible) with this simple formula:

Benefits Obtained – Coaching Cost X 100
% ROI  =  ————————————————————————-————
Coaching Cost

As optimization coaching is conducted with strict confidentiality and non-disclosure agreements, information that could identify the coachees has been omitted. Click below to review the case studies that best meet your objectives:

1. Senior Executive with Performance Gaps
2. Developing High Potential Leaders
3. Integrating a Senior Executive from Another Company
4. Culture Diversity
5. Gender Diversity
6. Outplacement and Career Transition

1. Senior Executive with Performance Gaps


The chief technical officer of a multinational corporation was experiencing conflict with his peers and senior management. Although his technical and business acumen were exceptional, he was viewed by his peers and direct reports as egotistical, condescending, and with a short fuse. The company was sidelining him from key initiatives and looking at terminating him.


Rosalene Glickman PhD

Rosalene Glickman, Ph.D.
CEO and Executive Coach

Dr. Rosalene Glickman discussed the executive’s derailing behaviors with the CEO and the global HR leader. A leader optimization program was designed that included an initial “Are you coachable?” screening, a comprehensive 360 degree assessment, and a one-year weekly coaching program (by video conference) supported by bi-weekly reports to HR.

During the initial coaching sessions, the dynamics of the executive’s derailing behaviors became apparent. His communications were often confrontational and derisive, leaving no room for others’ to save face. The senior executive admitted that he needed to upgrade his conflict management skills and learn how to communicate respectfully.

Together, Rosalene and the senior executive explored the impact of his abrasive communications. They examined various strategies for controlling his destructive impulsive responses and resolving conflicts. They role played impulse control in various confrontational scenarios along with assertive communications to arrive at optimal solutions.


The executive proudly reported that he was regularly deploying the new learned behaviors. Follow-up 360 degree feedback indicated that he was collaborating respectfully with his peers and senior management. He was demonstrating increased emotional intelligence, managing conflicts well, and his new assertiveness skills enabled him to convey his viewpoints with greater impact. He was even praising others for their contributions. The talented executive was no longer at risk of being terminated. The coaching program delivered an ROI of 27.14 times the investment.

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2. Developing High Potential Leaders


The senior leaders of a major manufacturing company wanted to insure that the next generation of leaders was properly prepared to advance into senior leadership roles.  They were determined to develop internal personnel rather than compete for top talent in the external marketplace.  Seven high potential employees were selected to participate in our leadership optimization program.


Rosalene met with the senior leaders and HR to clarify the leadership traits needed to propel the strategic objectives of the company.  Our proprietary 360 assessments were deployed for each high potential employee to clarify their current management and leadership competencies.  Various performance gaps were revealed including strategic thinking, inspirational leadership, collaborative decision making, team building, executive presence, organizational savvy, customer focus, and conflict resolution.  The strengths and shortfalls identified in the assessments were matched against the company’s strategic requirements.

Rosalene reviewed the results with each high potential executive, and together, they created a one-year coaching plan that included measurable behavioral outcomes in three key competencies.  Optimal thinking was deployed with realistic, actionable goals to optimize performance.

Rosalene met with the executives on a weekly basis and HR leadership was informed of the progress during bi-weekly meetings. At the end of the 12-month period, the 360 assessments were provided again to all stakeholders.


The Optimal Thinking executive coaching program was given an excellent score by all seven high potential employees. The 360 degree assessment results revealed that the objectives associated with the targeted competencies were met. Performance appraisals also confirmed that the executives were meeting the targeted objectives. The executives experienced unparalleled job satisfaction and teamwork (42% and 37% improvements) within the organization.

The high potential leader optimization program delivered an ROI of 12.02 times the investment. The company recorded executive productivity and customer service improvements of 62% and 47% directly related to the program.

Five executives were promoted to more senior positions at the end of the first year, and the remaining executives were selected for future promotions. This high potential leader optimization program is now an integral part of the company’s leadership development program.

3. Integrating a Senior Executive from Another Company


An oil services company recruited a brilliant C-level executive from a competitor to drive growth through innovative strategic initiatives. Wary of disruption, the CEO wanted to fast track the C-level executive’s success by implementing a comprehensive new leader integration program.

Although the C-level executive was an experienced leader with extensive industry experience, the CEO was concerned about his integration into the company.  The senior executive was relocating from Europe and was not accustomed to the company’s culture or the cultural norms of Southern California.  He would be leading a team of seasoned senior employees who were apprehensive about working for an outsider.

Respectful of the magnitude of the change, the CEO understood that his integration would take more than 90 days, and would most likely take a full year.


Rosalene was retained to work with the C-level executive throughout his first year.  With input from the CEO and HR, she customized a program with the following elements:

  • A meeting with the CEO and HR to determine the critical success factors and likely challenges for the C-level executive’s role.
  • A one-year integration program with 90-day optimization segments for quarterly reviews.
  • An initial individual assessment of the C-level executive via interviews and surveys.
  • Interviews with key stakeholders to educate the new leader about key objectives, organizational culture, and potential obstacles.
  • An open meeting with the C-level executive and his direct reports to enable them to get to know each other.
  • Written and verbal feedback with the C-level executive.
  • A meeting with the C-level executive, CEO and HR to ensure alignment with the integration plan.
  • Individual weekly coaching sessions for 12 months.
  • Quarterly check backs with the C-level executive, CEO, HR and stakeholders.
  • Evaluation of progress at the end of the year, including specific plans for the future.


During the first year, the C-level executive collaborated with Rosalene to embrace the organizational culture and overcome obstacles to best leverage the resources at his disposal. As the leader acclimatized to the new environment and earned the trust and admiration of the CEO and his coworkers, he empowered his team to make the most of unforeseen innovative opportunities.

Now a highly respected member of the company, the 12.17 times return on investment is readily apparent from the company’s growth trajectory, employee retention, and increased profitability.

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4. Culture Diversity


The CEO of a Fortune 1000 company was concerned that their diversity training program had not shown significant improvement in issues pertaining to race, age, gender, or sexual orientation.  What’s more, the company was spending substantial resources defending claims pertaining to culture intolerance. The CEO understood that they needed to supplement their diversity training group sessions with ongoing support.


Rosalene met with the CEO and CHRO to discuss solutions to best resolve the failed diversity program. In particular, they explored the impact of information hoarding in silos. Two C-level leaders were selected for a six-month individual coaching program to jump start a custom culture change optimization initiative. Rosalene worked with these leaders on a weekly basis to deploy the most relevant, timely information. With regular feedback from the CEO and CHRO, she facilitated optimization coaching that elicited the profound introspection required to minimize workplace behavior bias.


The two leaders described themselves as more empathetic, inclusive, and dedicated to eliminating cultural intolerance.  They worked diligently to break down silos and share information.  Deploying input from every sector of the workforce, they successfully implemented the culture change optimization initiative.

The company recently received a Best Place to Work award.  Additionally, the coaching program had delivered an 11.99 return on investment.  We expect the return to be far greater in the coming year.

5. Gender Diversity

According to a recent Harvard Business Review study, “fewer than 5% of CEOs of public companies are women. In the Fortune 500, that number fell by 25% from 2017 to 2018, dipping from 32 (6.4%) to 24 (4.8%), before rising back in 2019” in the U.S. However, where’s there’s a will, there’s an optimal way.


A talented VP of an engineering company needed to optimize her leadership and management skills. The company was dedicated to enhancing gender diversity and she had been selected by senior management as a potential candidate for promotion.

The VP was often derailed by requests from peers and superiors that had nothing to do with her job description. She would also take over from her direct reports when they failed to complete tasks to her satisfaction. She needed to learn how to best harness team effort, delegate tasks appropriately, and ensure deadlines were consistently met.


Rosalene discussed the situation with the C-level superior and HR. A 360 degree assessment was deployed to provide insight into the VP’s strengths, weaknesses, and areas for development. The assessment report revealed that she was exceptionally strong in client relations and the technical aspects of her role.  However, she was reluctant to make tough decisions that could upset team members and somewhat conflict averse.  This management deficiency stemmed from a general lack of confidence in her performance and the fear of conflict spinning out of control.

Rosalene collaborated with her to design a weekly optimization coaching program to help her resolve everyday workplace conflicts and best deploy the talents and abilities of her people. They reviewed and resolved common workplace scenarios that elicit conflict.  The weekly executive coaching sessions focused on tackling issues that were undermining her self-confidence in the workplace.  She focused on optimizing her conflict management skills, understanding the strengths and deficiencies of her team, delegating optimally, and best managing projects to ensure deadlines were met.


Executive Coaching Case Studies: You Inspire the Best certificateAt the end of the one-year coaching assignment, the VP was managing conflict proactively and performing her role with self-assurance. She was delegating tasks to her direct reports that had previously taken around 20 percent of her time. By harnessing the innate talent and experience of her team, she was able to focus strategically on maximizing results.  She learned optimal scheduling and planning procedures that enabled her to maintain focus and meet deadlines.  Her business results exceeded expectations throughout the next 12 months.  She also received a Best Coworker Award and was recently promoted to fill an important senior vice president role within the company. The coaching assignment produced an 10.48 return on investment to date.

6. Outplacement and Career Transition

Since 2004, we have helped senior executives to best navigate difficult transitions to new and rewarding roles.

 Our Executive Coaching Case Studies Matter

Hundreds of business schools deploy our executive coaching case studies throughout the world. Our case studies are the result of over 30,000 hours of one-on-one coaching to Fortune 500 leaders, YPO presidents, senior executives, entrepreneurs, and rising stars.

Call (424) 204-6133 now or

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  • Optimal Thinking has a little bit for everyone and will help people be the best self they can be.

    Kenneth Blanchard, Author,

    The One Minute Manager

  • When I began optimal thinking coaching, I was spending long hours at the office and hardly got to see my family. Your coaching helped me gain organizational savvy and get the most important things done on time and on budget. I am now enjoying quality time with my family.

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  • What does it take to become Australia's most successful woman? Glickman was awarded her title for her ability to motivate American business people.

    Business Review Weekly

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    Dr. Gregory H. Tefft

    Triple Crown Mr. America, Olympics Sports Medicine Staff, California

  • You helped me get past having to be the smartest person in the room. My colleagues tell me that I have become a leader who reflects the best efforts of my people. You were there every step of the way, and made me take responsibility for making the necessary changes.

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    Larry P, Silicon Valley, CA

  • You helped me to become a disciplined leader and made me accountable for my goals and commitments. My best self is in charge thanks to you.

    Barry L, New York

  • Your executive coaching enabled me to restore important relationships with my boss and coworkers. I am able to control my temper and communicate assertively. Years of therapy didn't help, but your coaching did the job. Thanks.

    Phillip B, Dallas.

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  • Fantastic coach, brilliant, enthusiastic, totally honest, humane, assertive, extremely helpful and patient. A winner.

    Harold W, CEO,

    Melbourne, Australia

  • You have given me a priceless gift - the tools to live my personal life and career with my best self.

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  • As a senior executive in corporate America for 25 years, I was burnt out. Thanks for restoring my optimism and commitment to my career. I'm excited about the challenges ahead.

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  • With my severance package benefits coming to an end, I was starting to worry about paying my bills. You got my act together and showed me how to approach the right people and the best companies. I'm thrilled with my new position. You're a life saver.

    K.L, Los Angeles, CA

  • "The future belongs to those who bring their best to the present."

    Rosalene Glickman, Ph.D.


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