Before becoming the President of the United States, Donald Trump was a well-known American business magnate, investor, television celebrity, and author. Trump was famous for setting standards of excellence in real estate, sports, and entertainment. In New York City and around the globe, the Trump signature is synonymous with the most prestigious projects and accomplishments. On June 16, 2015, Donald Trump announced his candidacy for the U.S. Presidency.
As I had been aware of how Donald Trump thinks for over 25 years, I decided to conduct an analysis of his thinking during his U.S. Presidential announcement speech and his first interview after the John McCain heroism controversy. I rated his comments according to our proprietary Hierarchy of Thinking Styles.
The analysis revealed primarily extraordinary negative thinking in his announcement speech, followed closely by extraordinary positive thinking. Trump’s ABC interview response with Martha Raddatz about his controversial John McCain remarks revealed approximately the same amount of extraordinary positive thinking and extraordinary negative thinking. There was more negative thinking than positive thinking in both speeches.
Unlike moderate thinkers who are motivated by acceptance, extraordinary thinkers are motivated by being outstanding and making a difference. Trump’s frequent use of extraordinary negative thinking revealed his disdain and deep concerns about the state and direction of the United States. He provides several examples to substantiate his assertion that the Obama administration is incompetent. Trump also deploys extraordinary negative thinking to express his opinions about most of his competitors. When insulted personally, he responds with extraordinary negative thinking.
Trump uses extraordinary negative words like “stupidity”, “disaster”, “vicious”, and “disgrace”. He employs phrases such as “serious trouble”, “horrible labor participation rate”, “the big lie”, “amazingly destructive”, “political hack”, and “terrible story”.
In contrast, Trump deploys extraordinary positive words like “great”, “thriving”, “fortune”, and “terrific”. He also uses phrases such as “beyond anybody’s expectations”, “truly great leader”, “tremendous potential”, and “I’m really rich”.
Not surprisingly, Trump used very little moderate thinking (positive or negative) in his announcement speech. But in his interview, although non-apologetic, he demonstrated an ability to moderate his thinking. Around one-third of his comments were moderately positive or negative, with roughly the same amount of extraordinary positive and negative thinking. While still polarizing, his interview had fewer extreme statements than his initial announcement.
Optimal Thinking empowers us to be our best and stops us from settling for second best. With Optimal Thinking, our highest self takes charge. We focus on the best or most constructive thoughts. We choose our best option in any given moment and take the smartest actions to achieve what is most important. We are not concerned with others’ concepts of “the best” and we are not in competition with anyone. We focus on what “the best” means to us and attach our own value to it.
The Trump brand is based on delivering the best, whether in real estate, golf, pageantry, casinos, signature items, or reality television. Trump deploys Optimal Thinking to produce his most outstanding successes. He uses Optimal Thinking to envision the highest standards, continually focusing on executing projects on time and on budget.
Trump employs words like “finest”, “smartest”, “right”, and “greatest”. He deploys phrases such as “smartest negotiators”, “best hotel”, “most highly sought after”, “the strongest military that we’ve ever had” and “the biggest bank in the world”. Some examples include:
Below are three examples of how President Trump uses Optimal Thinking:
America will no longer settle for anything less than the best.
My highest duty as president is the security of our people, the security of our nation.
I will never stop fighting for the people and issues that matter most.
Optimal Thinkers accept, understand and bring out the best in others. We ask the best questions to invite the best solutions, and pursue the best means to achieve the best ends. When the cost of failure is high, we create an optimal contingency plan to achieve the most constructive result.
A big thinker and unrelenting achiever, Donald Trump is capable of leading America to unprecedented heights. However now, more than ever, we desperately need America’s CEO to deploy Optimal Thinking to overcome the extreme polarization in Washington and nationwide. Given the President’s obvious intellect and artful negotiation skills, imagine what could happen if he put his mind to this acute problem and met the challenge in his usual style, head-on. This could be his greatest accomplishment.
To assess your thinking and compare it to how Donald Trump thinks, take the Optimal Thinking 360 Assessment now. I created this assessment for my executive coaching clients over 27 years. More than one million executives and 6500 companies have used this proprietary assessment to uncover their primary thinking style, thinking profile, core motivation, decision-making and communication styles, and how to best interact with others. You can take this risk-free assessment (designed for desktops and tablets) on your own as a Self-Optimization Assessment. You can include your team as a 360-Assessment to confirm your strengths and weaknesses, discover your blind spots, and optimize every situation.
This article is part of our How CEOs Think article series.
If you would like to nominate a well-known leader for a thinking analysis, feel free to include them in your comments below.